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OM DIVA
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[ PHOTOGRAPHY — the blush-pink & turquoise Drury Street shopfront at street level, door open, a customer stepping in or out, natural daylight ]
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You've just
found your people
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Independent designers. One-of-one vintage. Irish craft with attitude.
Welcome to Drury Street's most colourful boutique.
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Explore the Collection
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The Story
A shop built by someone who never wanted to fit in
Om Diva started with a rucksack, £500 in punts, and a woman called Ruth who came home from a decade abroad refusing to dress like everyone else.
Today it's four floors on Drury Street — vintage rails beside emerging Irish designers, statement jewellery beside quiet classics — all chosen by people who actually love clothes, not algorithms.
We don't do "on-trend." We do on-you.
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[ THE RAIL — pearl-beaded hangers against the pink wall, the ornate gold scroll mirror just visible above ]
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[ THE MIX — clashing prints on the rack, floral against paisley against polka dot, no two the same ]
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The Edit · No. 01
What's catching our eye this week
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[ NEW IN — a single statement piece on the rail, crystal or beaded detail catching the light, shot close ]
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New In
"Fresh off the rails — the first pieces from our latest Irish design intake."
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[ ATELIER 27 — an emerging Irish designer's rail or workspace, upstairs from the main floor ]
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Atelier 27
"Emerging Irish talent, one floor up. Worth the stairs."
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[ FOR THE OCCASION — full-skirted tulle, crystal trim, caught mid-movement on a grand staircase, deep red carpet underfoot ]
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Something For The Occasion
"Wedding season, gallery opening, a Tuesday that deserves better — we've got the dress."
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[ EVERYDAY FAVOURITE — texture-led knitwear or print skirt against a Dublin street backdrop, painted brick, natural light ]
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Everyday Favourites
"The pieces our staff reach for on repeat."
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See the full edit →
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[ PHOTOGRAPHY — the ornate gold scroll mirror above the rail, or the in-store staircase, staff mid-conversation with a customer, warm ambient light ]
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The Experience
This was never meant to be a scroll-and-buy kind of brand
Come in. Try things on you'd never pick off a rack alone. Let our team talk you into the earrings you didn't think you needed.
Personal styling, honest opinions, and a staircase that's been known to change a few outfits' minds.
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Visit Us In Store
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27 Drury Street, Dublin 2 · Open 7 days
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OM DIVA
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Follow the shop floor
@omdivaboutique
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27 Drury Street, Dublin 2
Mon–Sat 10:00–18:30 · Sun 12:00–18:00
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Om Diva Boutique — independent since 2005
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